The package design book

The package design book
Author:
Publsiher:
Total Pages: 512
Release: 2021-01-28
Genre:
ISBN: 9783836585026

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Logo Modernism

Logo Modernism
Author: Jens Müller
Publsiher:
Total Pages: 432
Release: 2015
Genre: Design
ISBN: 9783836545303

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Examine the distillation of modernism in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giants, airlines to art galleries, these clean, clear visual concepts may be seen as the visual birth of corporate identity.

Adobe Illustrator for Creative Professionals

Adobe Illustrator for Creative Professionals
Author: Clint Balsar
Publsiher: Packt Publishing Ltd
Total Pages: 294
Release: 2022-06-30
Genre: Computers
ISBN: 1800568819

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Build your own designs using vector shapes and apply design principles when creating projects in Adobe Illustrator with the help of this full-color guide Key FeaturesApply industry trends and methods and move from concept to completion of designsManipulate tools within the software to make your creative process smootherMaster the technique of using tools such as the Shaper Tool, Shape Builder Tool, and the Live Paint BucketBook Description Adobe Illustrator is a vector-based art tool for visual creatives. It is an industry-standard tool that helps you take a design from concept to completion, including the process of peer collaboration and client feedback. Complete with step-by-step explanations of essential concepts and practical examples, you'll begin to build confidence as you master the methods of successful illustrators in the industry by exploring crucial tools and techniques of Adobe Illustrator. You'll learn how to create objects using different tools and methods while assigning varied attributes and appearances. Throughout the book, you'll strengthen your skills in developing structures for maintaining organization as your illustration grows. By the end of this Adobe Illustrator book, you'll have gained the confidence you need to not only create content in the desired format and for the right audience but also build eye-catching vector art based on solid design principles. What you will learnMaster a wide variety of methods for developing objectsControl files using layers and groupsEnhance content using data-supported infographicsUse multiple artboards for better efficiency and asset managementUnderstand the use of layers and objects in IllustratorBuild professional systems for final presentation to clientsWho this book is for This book is for creative illustrators with basic to intermediate-level experience with vector-based software who want to take their existing skills to the next level. Prior knowledge of vector-based illustration concepts will help you get the most out of this Adobe Illustrator software book and produce impressive results.

Designing Brand Identity

Designing Brand Identity
Author: Alina Wheeler
Publsiher: John Wiley & Sons
Total Pages: 336
Release: 2017-08-29
Genre: Design
ISBN: 111937541X

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Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

The Graphic Design Idea Book

The Graphic Design Idea Book
Author: Gail Anderson
Publsiher: Hachette UK
Total Pages: 128
Release: 2016-04-13
Genre: Design
ISBN: 1780679939

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This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Logo Design that Works

Logo Design that Works
Author: Lisa Silver
Publsiher: Rockport Pub
Total Pages: 143
Release: 2001
Genre: Design
ISBN: 156496759X

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Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.

No Rules Logos

No Rules  Logos
Author: John Stones
Publsiher: Rockport Pub
Total Pages: 208
Release: 2009-06-30
Genre: Art
ISBN: 1592535437

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No Rules! Logos is a new survey series that rounds up the most innovative, radical, and out-there graphic solutions, from around the world. In each book, dyed-in-the-wool design rules are identified, and a range of examples demonstrate how to break those rules, to great effect. Each entry is featured in a number of illustrations, analysed and assessed, and includes feedback about impact and audience reaction. No Rules! Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules! anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key “rules” of logo design, such as “keep it simple,” “make a mark that is constant and unchanging,” and “keep to primary colors or black and white.”

Passing of Postmodernism The

Passing of Postmodernism  The
Author: Josh Toth
Publsiher: SUNY Press
Total Pages: 210
Release: 2010-03-24
Genre: Literary Criticism
ISBN: 143843037X

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Examines the increasingly prevalent assumption that postmodernism is over and that literature and film are once again engaging sincerely with issues of ethics and politics.

Principles of Logo Design

Principles of Logo Design
Author: George Bokhua
Publsiher: Rockport Publishers
Total Pages: 226
Release: 2022-08-16
Genre: Design
ISBN: 0760376522

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Learn to design simple, powerful, and timeless logos. When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.

Logo Beginnings

Logo Beginnings
Author: Jens Müller
Publsiher: Taschen
Total Pages: 432
Release: 2021-06
Genre:
ISBN: 9783836582285

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It is little known that remarkable global brands such as Rolex, BMW, and Louis Vuitton still use logos that were designed over 100 years ago. Delving into the origins of modern trademarks and gathering more than 6,000 logos from the mid-19th century to 1940, Jens Müller's extensive complement to Logo Modernism is essential for anyone interested...

Graphic Design as Communication

Graphic Design as Communication
Author: Malcolm Barnard
Publsiher: Routledge
Total Pages: 208
Release: 2013-07-04
Genre: Design
ISBN: 1136477225

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What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.

Logo Design Workbook

Logo Design Workbook
Author: Sean Adams
Publsiher: Rockport Publishers
Total Pages: 240
Release: 2006-03-01
Genre: Design
ISBN: 1616736348

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Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Feminist Issues in Literary Scholarship

Feminist Issues in Literary Scholarship
Author: Shari Benstock
Publsiher: Indiana University Press
Total Pages: 242
Release: 1987
Genre: Literary Criticism
ISBN: 9780253322333

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..". an important and valuable collection... the essays are at the cutting edge of post modernism." -- Maggie Humm, Women's Studies International Forum "This well-written, carefully edited anthology provides an excellent overview of the thicket of contemporary feminist literary theory... No library should be without it." -- Kathryn Allen Rabuzzi, Syracuse University, Religious Studies Review "In all, this is a rich and varied collection." -- Journal of Modern Literature Explores the aesthetic and political issues inherent in feminist critical theory and practice. Contributors include Shari Benstock, Elaine Showalter, Nina Baym, Paula A. Treichler, Jane Marcus, Josephine Donovan, Judith Kegan Gardiner, Judith Newton, Lillian S. Robinson, Nina Auerbach, Elizabeth Fox-Genovese, Hortense J. Spillers, and Susan Stanford Friedman.

Paper Revolutions

Paper Revolutions
Author: Sarah E. James
Publsiher: MIT Press
Total Pages: 400
Release: 2022-03-29
Genre: Art
ISBN: 0262046563

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The experimental practices of a group of artists in the former East Germany upends assumptions underpinning Western art’s postwar histories. In Paper Revolutions, Sarah James offers a radical rethinking of experimental art in the former East Germany (the GDR). Countering conventional accounts that claim artistic practices in the GDR were isolated and conservative, James introduces a new narrative of neo-avantgarde practice in the Eastern Bloc that subverts many of the assumptions underpinning Western art’s postwar histories. She grounds her argument in the practice of four artists who, uniquely positioned outside academies, museums, and the art market, as these functioned in the West, created art in the blind spots of state censorship. They championed ephemeral practices often marginalized by art history: postcards and letters, maquettes and models, portfolios and artists’ books. Through their “lived modernism,” they produced bodies of work animated by the radical legacies of the interwar avant-garde. James examines the work and daily practices of the constructivist graphic artist, painter, and sculptor Hermann Glöckner; the experimental graphic artist and concrete and sound poet Carlfriedrich Claus; the mail artist, concrete poet, and conceptual artist Ruth Wolf-Rehfeldt; and the mail artist, “visual poet,” and installation artist Karla Sachse. She shows that all of these artists rejected the idea of art as a commodity or a rarefied object, and instead believed in the potential of art to create collectivized experiences and change the world. James argues that these artists, entirely neglected by Western art history, produced some of the most significant experimental art to emerge from Germany during the Cold War.

Leonard and Virginia Woolf The Hogarth Press and the Networks of Modernism

Leonard and Virginia Woolf  The Hogarth Press and the Networks of Modernism
Author: Helen Southworth
Publsiher: Edinburgh University Press
Total Pages: 288
Release: 2012-05-08
Genre: Literary Criticism
ISBN: 0748669213

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This multi-authored volume focuses on Leonard and Virginia Woolf's Hogarth Press (1917-1941). Scholars from the UK and the US use previously unpublished archival materials and new methodological frameworks to explore the relationships forged by the Woolfs

Musical African Americanization in the New Europe

Musical  African  Americanization in the New Europe
Author: J. Griffith Rollefson
Publsiher:
Total Pages: 399
Release: 2009
Genre:
ISBN:

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Modernism and the Marketplace

Modernism and the Marketplace
Author: Alissa G. Karl
Publsiher: Routledge
Total Pages: 184
Release: 2013-01-11
Genre: Literary Criticism
ISBN: 1136094741

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Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.